CONSCIOUS COLLECTION – SUSTAINABLE STYLE AT H&M
It’s sweet, cute, refreshing, eco-friendly and fashionable! It’s the new Conscious Collection at H&M! ❤ The next successor of the Garden Collection (2010). The collection is made of sustainable materials as biological cotton, TENCEL and recycled polyester. ❤
”It’s not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Colletions we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics,” says Ann-Sofie Johansson, H&M Head of design ❤. ”Shades of white are the season’s biggest fashion trend and it feels right for this collection. White creates a romantic feeling with lace and Broderie Anglaise, but it is also the basic colour in a sporty, relaxed style and in a preppy tailored look for men.”
Womenswear is inspired by an updated romantic style in which blouses, tunics and T-shirts with Broderie Anglaise are a key trend. Tiered dresses are perfect for day or more dramatic Grecian gowns for night. Long floaty skirts are key as are cut-off shorts. The collection also includes the perfect white blazer ❤ and pleated trousers for a more minimalist look as well as Broderie Anglaise and lace lingerie.